Journal

Read about what we're talking, writing and thinking about at Foolproof.

A hand using a magnifying glass to spotlight a part of a brain
Brand & Marketing

What’s your story?

By Tanya Howell and Jane Hovey

Balancing justice scales on top of insurance documents
Product

Navigating Consumer Duty: What insurance companies need to know

By Desi Bechava and Neil Pawley

Technology

Managing the chaos of digital channels: DXP vs CMS

By Tim Caynes

Antique binoculars, the kind that accept coins or tokens, looking out over a maze.
Content

What you’re probably not doing to de-risk your CMS investment

By Paola Roccuzzo

Brand & Marketing

How service design helps marketing technology perform better

By Ross Tulloch and Alessandro Medici

A megaphone and an ear placed around text reading hello Emma, Emma is the subject of the blog post
Brand & Marketing

Bringing B2B marketing to life

By Tanya Howell

A door opening with light coming in from the crack.
Business

How to meet accessibility standards ahead of the EAA legislation

By Chloe McInnes

On a yellow background, a collage of a hand holding a phone with a large open mouth on it.
Design

Voice user interfaces and AI: what to know today

By Callum Naylor-Smith and Andy Marshall

A collage image of a hand holding a shopping basket with a large coin in it on a pink background.
Design

What is super retail? And what do Temu and SHEIN have to do with it?

By Chloe McInnes

Blocks move into a more organised formation from left to right, on a green background.
Technology

Taking a strategic approach to the Jira migration puzzle

By Halina Wojszwillo

A collage of a silver tap on a yellow background. A white water drip emerges from the tap with a dollar sign on.
Data & Analytics

Drip pricing: what to do about the Digital Markets Competition and Consumer Bill today

By Tim Caynes

A robot arm holds a black umbrella, on a blue background.
Technology

What is Gen UI and does it matter?

By Ross Tulloch

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