UX Strategy thought-leader video series – Jim Kalbach

Welcome to our interview series on experience design strategy.

In the fifth of a series of videos talking with global leaders and experts in user experience strategy we interview Jim Kalbach who is head of customer success at Mural, and author of ‘Mapping Experience’.

In this 30 min video we discuss ‘jobs to be done’ and the role it plays in emerging UX Strategy and why businesses need to adopt a designer’s mindset. We also cover the importance of creating a digitally designed work space and its advantages both for businesses and recruitment purposes.

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If you'd prefer to listen on the move you can also listen to the interview as a Podcast on iTunes. Alternatively, you can download the interview as a PDF to read later. 

You can watch our interviews with Paul Bryan, Ronnie Battista, Jaime Levy and Pam Pavliscak on our Youtube channel.

Interview Notes

• Defining UX Strategy [1:12]

• UX Strategy as a cascading strategy [4:34]

• ‘Jobs to be done’ – and the role it plays in emerging UX Strategy [7:36]

• Resources for UX Strategists [10:38]

• Businesses need to adopt a designer’s mindset [13:17]

• Injecting creativity into strategy planning [16:38]

• What is ‘shared value’ [19:23]

• How should we approach ‘shared value’ and how is it formed? [22:40]

• How apps compete in terms of experience [26:36]

• Digitally designed workspace as a recruitment advantage [29:21] 

• The future of experience design strategy [31:46]

Useful Links

• Connect with Tim on Twitter

• Connect with Jim on Twitter

• ‘Mapping experience’ by Jim Kalbach

• 'Mural' Jim's digital workspace collaboration tool

• ‘Experiencing information’ a website curated by Jim Kalbach

• More useful articles for Developing a UX Strategy

• Find out about our Strategy & Planning practice