Anna Sarrou

United Kingdom
Senior Consultant
Anna Sarrou
"My primary responsibilities include designing research projects that best address our clients’ needs and ensure the customer insights gathered provide actionable outcomes."

As a Senior Consultant, my primary responsibilities include designing research projects that best address our clients’ needs and ensure the customer insights gathered provide actionable outcomes.

With a passion for product design, I studied Marketing at University which provided a foundation on how businesses are run and what – aside from customer insight - is required when forming a product and its overarching strategy.

Before joining Foolproof, I worked at Which? The Consumer Association as a User Experience Researcher. Prior to Which? I worked at Pact Coffee, a coffee subscription start-up.

Having worked in both a small fast-paced start-up and a large company with heritage, I uphold a firm understanding of the different structures companies operate within as well as their strengths, limitations and how to overcome them.

When I’m not generating insight, I like to spend time with friends and family - eating great food or enjoying a walk (sometimes both).

My personal objective is to travel more and experience as many places as I can step foot in, enjoy their local delicacies and explore different cultures and societies.