As a Senior Consultant, my primary responsibilities include designing research projects that best address our clients’ needs and ensure the customer insights gathered provide actionable outcomes.
With a passion for product design, I studied Marketing at University which provided a foundation on how businesses are run and what – aside from customer insight - is required when forming a product and its overarching strategy.
Before joining Foolproof, I worked at Which? The Consumer Association as a User Experience Researcher. Prior to Which? I worked at Pact Coffee, a coffee subscription start-up.
Having worked in both a small fast-paced start-up and a large company with heritage, I uphold a firm understanding of the different structures companies operate within as well as their strengths, limitations and how to overcome them.
When I’m not generating insight, I like to spend time with friends and family - eating great food or enjoying a walk (sometimes both).
My personal objective is to travel more and experience as many places as I can step foot in, enjoy their local delicacies and explore different cultures and societies.