I lead the XD practice at Zensar, and in my role here at Foolproof – I sit within the studio alongside practitioners with diverse and wide-ranging skill-sets, experience and expertise.
I work closely with Foolproof’s strategic, research and design teams and constantly interact with stakeholders and customers to craft delightful experiences.
I’m passionate about making things better through design - be it product, service or system. In my mind, design improves experiences and generates value for customers and businesses alike!
When it comes to experience design, there is no one-size-fits-all - every challenge is different and nuanced. The possibilities are endless, and as designers, we are the agents of change.
Outside the work, I enjoy spending time with my wife and son - ahhh, those superhero movies. I also like to visit new food joints, run and play badminton – which is a great way of relaxing.