As a Principal Service Designer, I help businesses (re)frame their products, services and processes to ones that exist and are structured in a way to continuously deliver on human needs.
I have a knack for strategy, design and psychology, and delight in helping organisations think strategically, big and design pleasant experiences. In my work I like to: put people first; test, iterate and pivot; think in systems and have fun.
Prior to joining Foolproof, I was busy designing new fundraising products and human-centred services for non-profits at Good Innovation; one of which scooped the 2019 Service Design Award for the application of service design to information transfer.
Having been described by my colleagues and clients as an expansive thinker and a natural collaborator, I have a good ability to bring clarity to confusion, to listen to, learn from and engage others, and troubleshoot on the spot – making me a safe pair of hands on tricky briefs from senior stakeholders.
Outside of Foolproof, I am a published psychologist and a counsellor-in-training. I have also recently spent 6 months driving a 1999 Subaru Forester to Central Asia.