Sidney Debaque

United Kingdom
Senior Service Designer
Sidney Debaque
"I then design solutions rooted in people’s behaviours to create value for both users and the service provider."

Being a Senior Service Designer is about connecting business objectives with human behaviours. My role is to understand how a system works and impacts a users’ experience. I then design solutions rooted in people’s behaviours to create value for both users and the service provider.

The core of my experience lies in retail. I’ve designed services for international grocery retailers to bridge digital and physical experiences, such as launching a new e-commerce proposition to cope with the extra demand brought about by the Covid-19 crisis. I’ve also developed services for an automotive company in Germany and helped a leading American tech company launch its new OS in France.

My background is in International Marketing Strategy. After winning a hackathon for a major bank in France, I joined Hyper Island in Manchester to learn how to design services. I was then invited to present my master thesis on the relationship between business models and experience design in relation to autonomous vehicles, at a London design meet-up. I’m also a regular contributor to the UX-Collective publication on Medium.

I’m a bit of a nerd, I love to understand how things work and how they are intertwined. My favourite part is to map out systems, understand how things are linked to design sustainable, inclusive, and accessible solutions that solve problems without displacing these somewhere else in the system. 

In my spare time, I’m still nerding around. And I’m particularly fascinated by the way someone’s culture frames the way they perceive the world. Otherwise, I spend some time in the kitchen, mostly cleaning the mess I made and when I get the right opportunity, I’m going surfing.