Design & build

We work end-to-end from the design to the creation of digital products and services.

01

Frame the challenge

What are we setting out to design, and why? The toughest questions are best asked early on.

Research, data and input from your stakeholders allows you to focus on the factors which will determine success. We usually start with user research and mapping out important customer journeys.

We document the outcomes and metrics you’re trying to influence through design, paying close attention to what will create cut-through and engagement in the customer’s world.

DesignBuild 01

02

Start at the end

With a clear idea of our intent, we’ll quickly move into creative thinking and design exploration. Early sketches and design ideas allow you and your customers to give feedback and direction. 

We commonly create a proof-of-concept: a visual prototype of the experience we’re setting out to build. This helps stakeholders see the vision for the finished product and the impact it will have in the customer’s world. It also builds the confidence to green-light the project forward into production.


Designer working on creating a bespoke animation

03

Sprint to greatness

As we progress into design and production we move in sprint-based cycles that align design, front-end development and back-end integration.

Design and front-end sprints will have user testing built in, so we check our work and thinking as we progress. However, your company develops software, we can plan a design approach which balances the need for speed with the goal of first-class user experience.

A delivery manager review a sprint programme with her team

04

Mature the experience

Once the new experience is live, data and customer feedback allow you to tune and improve every aspect.

Staying close to the customer makes it easier to create a road-map for product development. Rich insight into the customer’s experience allows you to make good calls on priorities and investment as the product matures: building a connection with customers which creates value and loyalty over time.

Designers and developers collaborating

Get in touch

Talk to us about the product or service you are bringing to market.

Contact Ed Walker, Business Development Director on NewBiz@foolproof.co.uk.