Frame the challenge
What are we setting out to design, and why? The toughest questions are best asked early on.
Research, data and input from your stakeholders allows you to focus on the factors which will determine success. We usually start with user research and mapping out important customer journeys.
We document the outcomes and metrics you’re trying to influence through design, paying close attention to what will create cut-through and engagement in the customer’s world.
Start at the end
With a clear idea of our intent, we’ll quickly move into creative thinking and design exploration. Early sketches and design ideas allow you and your customers to give feedback and direction.
We commonly create a proof-of-concept: a visual prototype of the experience we’re setting out to build. This helps stakeholders see the vision for the finished product and the impact it will have in the customer’s world. It also builds the confidence to green-light the project forward into production.
Sprint to greatness
As we progress into design and production we move in sprint-based cycles that align design, front-end development and back-end integration.
Design and front-end sprints will have user testing built in, so we check our work and thinking as we progress. However, your company develops software, we can plan a design approach which balances the need for speed with the goal of first-class user experience.
Mature the experience
Once the new experience is live, data and customer feedback allow you to tune and improve every aspect.
Staying close to the customer makes it easier to create a road-map for product development. Rich insight into the customer’s experience allows you to make good calls on priorities and investment as the product matures: building a connection with customers which creates value and loyalty over time.
Samples of our work
Design and build projects
Where we've delivered our design expertise.
Our digital design of two new products for Post Office brings to life their innovative new mortgage propositions. As part of the deliverable we produced a pattern library that can be re-used across their digital estate.
We designed and built the end-to-end customer experience across Suzuki’s UK product lines. This resulted in an impressive increase in core sales indicators across each of the four sites we designed.
We translated TSB’s distinctive branding into a set of digital patterns for use across their digital estate. Then we helped tune the Bank’s main sales journeys for better customer experience and better commercial performance.