Experience design

Design digital experiences your customers really want.

Our philosophy

Delightful experiences are only created with the user at the heart of the process.

If you want to grow your business you need to deliver exceptional experiences. This can only be achieved by design based on actionable customer insight and business understanding.

Two design researchers observing research

Our approach

Evidence-driven creativity 

We do things the right way, that’s why human insight is our go-to tool in design. It allows us to understand people’s unmet needs, behaviours and pain points. We use it to inform how we design ensuring every touchpoint creates customer value.

Design with agility and scale

We don’t just “do the UX”. What we do is solve problems in creative ways by using the best practices in modern design. User experience is a philosophy and a mindset, and it’s our approach to design. We work in collaborative teams to mobilise quickly, iterate fast, and find the best intersection of fresh thinking, careful craft and agile delivery. 

Create delightful experiences

The most successful and fastest growing companies in the world top the customer experience benchmarks. We help you to get the basics done right, and to find moments of magic that create a delightful experience for your customers whilst generating business value. 

Test and learn

Great design is never done - we measure, educate and optimise continually which helps you to learn and improve over time. We work with you to operationalise design, this shortens the time it takes to get design to market saving you time and money in the long run.


What we can do to support you across your entire design lifecycle.

  • Product design
  • Service design
  • User journey mapping
  • UX design
  • UI design
  • Visual design
  • Motion design
  • Design systems
  • Atomic design
  • Prototyping
  • Design research
  • Usability testing
  • Interaction design
  • Information architecture
  • Illustration
  • Animation
  • UX writing
  • DesignOps

Samples of our work

Experience design projects

Where we've designed great experiences for global brands.

service design


We helped Lloyds Banking Group design a service which allows customers to speak with mortgage advisors remotely from the comfort of their own home, or while using an interface in-branch.



We worked with Avis to improve the customer experience of the multi-platform booking journey for millions of Avis customers.



We helped DBS design the world's first online treasury and cash management simulation platform. This tool improves financial decision mapping and making.

Get in touch

Get help from experts in design to create better experiences.

Contact Ed Walker, Business Development Director on ed@foolproof.co.uk.