Experience optimisation

Measure and continuously improve your digital experiences.

Our philosophy

Measuring and improving experiences is crucial to keeping your customers happy.

Sometimes wholesale digital overhaul isn’t possible, even when the pressure is on to make every visit count. Experience optimisation uses the assets you have to improve the customer experience and revenue contribution of your existing channels.

Analytics dashboard 2

Our approach

An assessment of today

We combine the data your experience generates with human-insight from research and domain expertise to form a picture of how you’re performing today. This allows us to immediately highlight where you can improve your execution, whilst providing early insight into your users’ behaviour.

Plan what to do next

Data and human-insight is at the heart of our optimisation and experimentation strategies. By bringing multi-disciplinary expertise together we streamline your approach. We align your efforts to continuously improve customer and business metrics across insight, design, experimentation and implementation.

Welcome new tools to the family

If you’re struggling to measure and experiment full stop, we can implement ways to do this from the ground up. Alternatively, we can enhance and improve existing tools and data flows. This helps you to measure and improve effectively over time, proving the case for your design and technology spend.

Continuous improvement

By using our Infinity CRO framework we work in multidisciplinary teams to deliver insight-driven hypotheses. This enables us to design solutions at enterprise scale that improve your most important customer touchpoints. Once we know they meet commercial objectives and customer needs we integrate the best performers into your core technology.


What we can do to improve experiences over time.

  • Data analysis
  • Enterprise analytics 
  • Customer experience measurement
  • Tool instrumentation
  • Experimentation 
  • Core technology integration
  • Automation 
  • Multivariate testing

Samples of our work

Our optimisation work

How we've improved digital experiences.

Suzuki cars, bikes and marine together


We designed and built the end-to-end customer experience across Suzuki’s UK product lines. This resulted in an impressive increase in core sales indicators across each of the four sites we designed.

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Our landing page design for Petplan


Our 3-year experience design partnership with Petplan helps pet owners to make informed decisions about insurance for their beloved pets.

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Get in touch

Talk to us about doubling down on improving your existing digital experience.

Contact Ed Walker, Business Development Director on ed@foolproof.co.uk.