We craft digital products which create value for your business, customers and employees.

What we do

Digital know-how

Use our talent and experience to support you across your product lifecycle. We can help you shape product and service ideas, design, engineer and deploy digital experiences and tune their commercial performance long-term.

Explore our services
Get to know us


Solve real problems

Time and money are too precious to waste on things that don't move the needle for your customers, employees or business. Good digital products solve real problems. This creates value for your business and an emotional connections between employees, customers and your brand.

See examples of our work
A designer and a researcher collaborating together over research findings
A user reviewing a design we have created on a sofa

How we work

Create business value

Our people love to work at the point where business strategy meets real-world execution. We move in rapid, iterative cycles of thinking and doing. From early tests and experiments to de-risk investment to high fidelity design through to the code and technologies which bring digital products to life.

Understand opportunities
A designer sketching illustrations on a blackboard
A developer working on front-end code


Deliver at scale

Foolproof has its own in-house engineering experts. Our team can quickly get you to technical proof of concepts, beta deployments and launch ready products ready for scaling. Together we can bring new products to market anywhere in the world.

Build digital products
Our Director Peter Ballard chairing team meeting
A designer collaborating with our partners in implementation at Zensar

Our principles

How we guide the work we do:

  • Always maximise value and reduce the time to realise it.
  • Think big, act small, learn rapidly.
  • Create outcomes over outputs.
  • Technology should enable solutions, not constrain them.
  • Good design is useful, beautiful and always centred around people.
  • Combining inspiration and imagination moves things from good to great.
  • People with pride, passion and persistence make change happen.

Get in touch

If you would like to know more about what Foolproof does and how we work, please drop us a line.

Contact Leslie Fountain, Executive Director (Practice) & Global Practice Lead on leslie.fountain@foolproof.co.uk.

Multi-channel design for Suzuki
Case study:

Multi-channel design for Suzuki

Multi-channel design for Suzuki