About
We are specialists in experience design. We create value for you by creating value for your customers.
Design know‑how
Use our talent and experience to support you across the design lifecycle. We can help you shape product and service ideas, design and deploy digital experiences, then tune their commercial performance long-term.
OUR FOCUS
Solve real problems
Time and money are too precious to waste on things that don't move the needle for your customers. Good digital experiences solve real problems and meet real needs. This creates value for customers, and an emotional connection between them and your brand.
How we work
Imagine. Create. Deliver.
Our people love to work at the point where business strategy meets real-world execution. We move in rapid, iterative cycles of thinking and doing. From initial sketched ideas, through to the code and technologies which bring digital experiences to life.
End-to-end
Deliver at scale
Foolproof is part of Zensar, a global technology company. This gives us access to resources and specialists in digital technologies who can help you bring new products to market.
Our philosophy
01
Humans first
We started our company to give people better representation in the design of digital products. If it doesn’t work for your customer, it doesn’t work for your business.
02
Insight leads the way
Research is our foundation. It shows us new possibilities and reduces risk. None of our design goes to market without evidence that it will work.
03
Do the right thing
We are the nicest zealots you'll ever meet: friendly, big hearted people but with a steely-eyed commitment to doing great work in the right way.
Get in touch
If you would like to know more about what Foolproof does and how we work, please drop us a line.
Contact Peter Ballard, Founding Partner on peter@foolproof.co.uk.