What we do

Great products and brands can change the world! We’re fortunate to help to create, build and grow them. We do this by identifying where you are in the experience lifecycle, giving guidance and providing the right team to move your business forward.

Our impact

Where to play and how to win

We help you pinpoint opportunities you can exploit by working across your product and brand lifecycle.

We target key phases in the product and brand lifecycle to move you forward⎯working with you on early stage innovation; ​growth and continuous improvement and making ​next generational leaps to new platforms and technologies.

Early stage innovation

Looking to kick-start an idea to outpace your competition? We set you in the right direction by rapidly testing and evolving your ideas in market.

An image of an illustrative graph showing early growth levels

Growth and continuous improvement

We fine tune performance of your existing assets through design, experimentation and evolution.

Image of a graph showing a growth line raising.

Next generational leaps

We respond to challenges and open new revenue streams with different ways of thinking about your business model or moving to a new platform.

Image of a graph line splitting into two.

Clients and partners

The company we keep

Case studies

Our work for leading brands

These case studies will tell you more about the kind of work we do, and how we approach it.

More work this way

Contact us

Get in touch with us

Like what you see? We'd love to partner with you. Contact Ed, on ed@foolproof.co.uk

A picture of a man with curling hair, he is smiling.