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Journal

Read about what we're talking, writing and thinking about at Foolproof.

Design UX Strategy

Why I ditched the 5-year plan, and what I learned from my colleagues at Foolproof

By Julia Jacobsen

A hummingbird is hovering over a yellow background, it's carrying some toy blocks in its claws but dropped two of them.

UX Jobs & Skills

The Mother Load

By Steph Woodbine

A skeleton appears on a blue background. A medical chart appears behind the skeleton.

The Darzi Report: Opportunities for change

By Hannah Hollis

A hand using a magnifying glass to spotlight a part of a brain

Brand & Marketing

What’s your story?

By Tanya Howell and Jane Hovey

Balancing justice scales on top of insurance documents

Navigating Consumer Duty: What insurance companies need to know

By Desi Bechava and Neil Pawley

Managing the chaos of digital channels: DXP vs CMS

By Tim Caynes

Antique binoculars, the kind that accept coins or tokens, looking out over a maze.

What you’re probably not doing to de-risk your CMS investment

By Paola Roccuzzo

Brand & Marketing

How service design helps marketing technology perform better

By Ross Tulloch and Alessandro Medici

A megaphone and an ear placed around text reading hello Emma, Emma is the subject of the blog post

Brand & Marketing

Bringing B2B marketing to life

By Tanya Howell

A door opening with light coming in from the crack.

How to meet accessibility standards ahead of the EAA legislation

By Chloe McInnes

On a yellow background, a collage of a hand holding a phone with a large open mouth on it.

Voice user interfaces and AI: what to know today

By Callum Naylor-Smith and Andy Marshall

A collage image of a hand holding a shopping basket with a large coin in it on a pink background.

What is super retail? And what do Temu and SHEIN have to do with it?

By Chloe McInnes

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