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Journal

Read about what we're talking, writing and thinking about at Foolproof.

Dashboards of data joined together by looping lines.

Data & Analytics

Unlocking design's data layer

By Tom Wood

A survey set in a laptop screen.

Data & Analytics

How to use feedback surveys to gather actionable insight

By Martin McCarthy

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Data & Analytics

Why predictive KPIs better inform business change

By Peter Ballard

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Data & Analytics

GDPR: The perfect tonic to reinvigorate your business

By Foolproof Team

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Data & Analytics

Big data vs UX measurement

By Elsa Plumley

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Data & Analytics

Website optimisation - live is not the finish line

By Nicky Walker

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Data & Analytics

The big data, analytics and UX love affair

By Leslie Fountain

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Data & Analytics

Customer experience measurement: thinking beyond service

By Tom Wood

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Data & Analytics

Be clever... measure

By Nicky Walker

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