Journal

Read about what we're talking, writing and thinking about at Foolproof.

An illustration of a hand pointing up at a green circle on a red background.
Design Research

Inclusive research in the era of Consumer Duty

By Erin Giles

An illustration of a person in a suit with an open book for a head.
Design Research

The end of research: what about my career?

By Hina Elton

A lightbulb swinging next to three targets, one with an arrow in.
Design Research

From insight to action: how to create business value

By Hina Elton

A lightbulb on a green background.
Design Research

What is insight?

By Hina Elton

Intersecting circles with an eye at the centre.
Design Research

Why observational research matters

By Hina Elton and Neil Pawley

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Design Research

Buy Now Pay Later: in Asia

By Jasmine Tan and Michelle Lam

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Design Research

Towards more diverse research operations

By Jennifer Robinson-Bird and Laura Sowman

An illustration of polaroid photos depicting different personas speaking about their preferences when listening to the radio.
Design Research

What makes for a good set of personas?

By Philip Morton

A women sitting a home desk setup conducting user research.
Design Research

The remote research guide

By Amy Wolsey and Stephanie McGahan

Two illustrated eyes, the eyes are bar charts.
Design Research

How to use quantitative data in design research

By Rita Quigley

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Design Research

How to get the most out of observing research

By Foolproof member

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Design Research

What the hell is jobs to be done?

By David Rogerson

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