Journal

Read about what we're talking, writing and thinking about at Foolproof.

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Design Research

Why market segmentation is not the same as personas

By Foolproof Team

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Design Research

List recruitment: Pros and cons

By Rhodri Coleman

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Design Research

What is the difference between Research and Insight?

By Peter Ballard

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Design Research

Is social research part of your UX toolkit?

By Elsa Plumley

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Design Research

Experimenting with multivariate testing

By Tom Wood

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