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Journal

Read about what we're talking, writing and thinking about at Foolproof.

Illustration of a green magnet on a black background.

Loyalty and subscriptions: the state of play

By Peter Roch

Illustrations of building a prototype for a mobile site.

From good product to great product

By Hannah Hollis

Abstract illustration of black and green shapes next to a mirror.

Product management in digital transformation

By Daniel Apps

Green diamond shapes forming patterns on a black background.

The problem with product: from output to impact

By David Rogerson and Hannah Hollis

Illustration of the storyboarding to prototyping phases, seen with a person looking through a magnifying glass.

How to validate product concepts

By Hina Elton

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