UX Strategy thought-leader video series – Jim Kalbach

In the fifth of a series we interview Jim Kalbach - head of customer success at Mural and author of ‘Mapping Experience'.

Welcome to our interview series on experience design strategy.

In the fifth of a series of videos talking with global leaders and experts in user experience strategy we interview Jim Kalbach who is head of customer success at Mural, and author of ‘Mapping Experience’.

In this 30 min video we discuss ‘jobs to be done’ and the role it plays in emerging UX Strategy and why businesses need to adopt a designer’s mindset. We also cover the importance of creating a digitally designed work space and its advantages both for businesses and recruitment purposes.

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If you'd prefer to listen on the move you can also listen to the interview as a Podcast on iTunes. Alternatively, you can download the interview as a PDF to read later. 

You can watch our interviews with Paul BryanRonnie BattistaJaime Levy and Pam Pavliscak on our Youtube channel.

Interview Notes
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