Joel Lim
London
I have over two decades of creative experience spanning the fields of advertising, digital/social campaigns and experiences, tech and innovation.
I’m an idea-generating, tech-loving creator passionate about building brands, making products, forming experiences, converting users, solving business problems and communicating relevantly in a digital and AI age.
Ultimately, I see my job as building brands people will welcome into their lives. And strategy, creativity and technology are a means to that end.
Outside of the 9-to-5, I founded and chaired International Creatives London, the capital’s only support, networking and co-learning group for creative industry folk from around the world. I've offered branding and digital marketing consulting for social impact startups. And I've been an interactive marketing judge at D&AD.
A key focus area of mine is applying AI in a variety of contexts e.g. businesses decision-making, customer experience and creative output.
Highlights:
Catalysed and building out an AI/Gen AI offering
Conducting AI consulting to identify business issues, propose strategic opportunities and cutting-edge ideas
Gen AI experiments and prototyping