Journal

Read about what we're talking, writing and thinking about at Foolproof.

A women standing on top of golden coins.

What does the FCA’s Consumer Duty mean for the design of digital products?

By Liam Hodgetts

A rusty robot, plugged into a floating globe

AI: no substitute for human thought or design

By Gaby Turner and Rob Hall

A rubber ring in a pool.

What are service blueprints and why do they matter

By Ross Tulloch

Intersecting circles with an eye at the centre.

Design Research

Why observational research matters

By Hina Elton and Neil Pawley

A sun setting over a field.

Data & Analytics

Don't let the sun go down on your experimentation programme

By Ryan Fox

One plate with a sweet, one plate with a carrot.

Why your comms should be honest, not nice

By Andy Lawn

A bicycle with one round wheel and one hexagon shaped one.

Brand & Marketing

How to continue a campaign experience through to your website

By Sam Geapin

A computer with a small plant growing from it.

Decoupling your technology from your IT

By Glyn Darkin

Interconnected metal rods forming a grid.

An introduction to micro-frontends

By Aris Markogiannakis

A hammer gradually moving down a line of nails.

Digital transformation: a technology transformation or an IT refresh?

By Glyn Darkin

Small pieces of lego forming together.

How to drive the adoption of design systems

By Panos Voudouris

Illustration of a green gaming controller on a blue background.

Five game design principles to raise engagement

By Joel Loo

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