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Journal

Read about what we're talking, writing and thinking about at Foolproof.

An illustration that depicts the earth's temperature rising, whilst more lorries are being churned out and burning fossil fuel.

Why e-commerce is failing people and the planet

By Foolproof explores

An illustration of a group of people, all shown smiling and wearing different coloured tops.

UX LIVE 2021: A series of high level learnings

By Alessandro Medici

An illustration of polaroid photos depicting different personas speaking about their preferences when listening to the radio.

Design Research

What makes for a good set of personas?

By Philip Morton

Rendering of three smart phones with popular apps used in China shown on the screens.

8 app design principles for localising in China

By Joel Loo and Rachel Tan

Illustration of a car journey on a map, a phone screen showing the car's location and a car in motion.

Our relationship with cars is changing

By Rob Hall

An illustration of a person working from home with a cat curled up on the sofa next to the desk.

An ode to working from home

By Charlotte Leedham

Illustration of iPhones with banking and phone call icons on the screen.

Enabling banking customers to make more of their money online

By Foolproof explores

A series of black and white symbols ranging from a snail shell through to the peace sign.

Making banking more inclusive today: six things to consider

By Jennifer Robinson-Bird

A series of icons in circles connected with lines.

Design - it’s not all the same

By Rachel Tan and Shuying Yao

A group of people sitting on a beach.

How we documented our culture

By Philip Morton

A bag of groceries with icons indicating reviews and negative feedback surrounding it.

Brand & Marketing

Ten things to fix about online grocery experiences today

By Foolproof explores

A person using a smartphone device standing infront of a map.

Riding the wave of superapps

By Rachel Tan and Shuying Yao

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