The BIMA Awards are widely recognized within the digital and technology industries for celebrating excellence in digital innovation, user experience, design, and business impact. Receiving a BIMA Award demonstrates that a project has achieved a high standard of quality and has delivered meaningful results for users and stakeholders. Industry recognition helps showcase the value of customer-centered design and innovation. It highlights successful approaches to solving real-world challenges and serves as evidence that strong user experiences can generate measurable outcomes for organizations.
We won a BIMA award
We took home a BIMA award for our trailblazing work with AXA XL on an autonomous vehicles insurance product.
Our trailblazing work with AXA XL on the product strategy behind the world’s first autonomous insurance product won gold at the 35th annual BIMA awards in the Transformation & Consultancy category.
Given that the great and the good win here year in, year out it’s an illustrious Hall of Fame for our work to be inducted in to.
The work behind the award win began with a design thinking workshop, which led to the conception and launch to market of an autonomous insurance product in under three months.
The approach we took shows how we help our clients go from nothing - or very little, other than a desire to achieve change - to producing innovative new products and services fast. All it took was the right people, in the right environment, with the right challenge and approach to solve it, to make something happen.
Our work also triggered a change at an organisational level in AXA XL in relation to how they think about and do product development - by introducing new ways of thinking we promoted a shift in culture.
We continue to work with AXA XL and are growing our relationship across multiple product and service lines. Including the autonomous insurance product, where there are plans to grow and scale the product as autonomy matures. This award will only strengthen these relations whilst helping us drive forwards towards achieving our shared vision.
BIMA Award - FAQs
Award-winning digital experiences are typically built around user needs, accessibility, usability, and effectiveness. They focus on helping customers achieve their goals quickly and with minimal friction while delivering meaningful value throughout the journey. By investing in user research, testing, and iterative design, organizations can create products and services that are easier to use and more enjoyable. Customers benefit from improved experiences, while businesses often see stronger engagement, loyalty, and satisfaction.
Recognition validates the effort and expertise involved in creating successful customer experiences. It demonstrates that design teams have delivered work that meets industry standards and creates positive outcomes for users and businesses. Awards can also boost employee morale, strengthen organizational reputation, and encourage continued innovation. For design professionals, industry recognition highlights the growing importance of UX as a strategic business capability rather than simply a visual design discipline.
Successful user experiences are often the result of thorough research, clear problem definition, effective collaboration, and continuous improvement. Teams that deeply understand customer needs are better positioned to create solutions that solve real problems. Award-winning projects also tend to balance usability, accessibility, business goals, and innovation. By combining customer insights with strategic thinking and technical execution, organizations can create experiences that stand out in competitive markets.
Industry awards can increase credibility, visibility, and trust among potential clients, partners, and stakeholders. Recognition helps organizations demonstrate expertise and differentiate themselves in competitive industries. Awards also serve as proof that an organization's methods and solutions have delivered successful outcomes. This can create new opportunities, strengthen customer confidence, and support long-term business growth.
Award-winning projects often demonstrate the importance of customer research, collaboration, innovation, and measurable outcomes. They show that successful digital experiences are built on evidence-based decision-making and a clear understanding of user needs. Organizations can use these examples to improve their own design processes, strengthen customer focus, and invest in initiatives that create meaningful value for both users and the business.