Journal

Read about what we're talking, writing and thinking about at Foolproof.

An illustration that depicts the earth's temperature rising, whilst more lorries are being churned out and burning fossil fuel.
Design

Why e-commerce is failing people and the planet

By Foolproof explores

Rendering of three smart phones with popular apps used in China shown on the screens.
Design

8 app design principles for localising in China

By Joel Loo and Rachel Tan

A series of black and white symbols ranging from a snail shell through to the peace sign.
Design

Making banking more inclusive today: six things to consider

By Jennifer Robinson-Bird

A series of icons in circles connected with lines.
Design

Design - it’s not all the same

By Rachel Tan and Shuying Yao

Fluffy pillows in the shape of the double diamond.
Design

The softer side of Design Thinking

By Leslie Fountain

A person walking up to the top of a flight of stairs above clouds.
Design

An introduction to Information Architecture

By Adam Symonds

Placeholder image
Design

Design thinking: the five stages

By Tom Ablewhite

Illustration of an orange dinosaur being drawn digitally.
Design

Illustration in experience design

By Helen Harlow

Soft-focus photograph of some vegetables.
Design

Amazon Fresh: our first thoughts

By Laura Sowman and Magda Lechowicz

Illustration of a person viewing a large, double-diamond diagram on a purple background.
Design

Design thinking and the double diamond: FAQs

By Magda Lechowicz and Qi Xuan Lim

An illustration of a shop shelve next to a mobile device.
Design

Serving consumers direct for the first time: the power of great experience design

By Rob Hall

Lego blogs floating above the outline of a grid.
Design

How service design enables great customer experience

By Magda Lechowicz

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