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Journal

Read about what we're talking, writing and thinking about at Foolproof.

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7-day bank switching could fall flat

By Peter Ballard

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Data & Analytics

The big data, analytics and UX love affair

By Leslie Fountain

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Behavioural economics and the perfect holiday

By Tom Wood

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Battle for the living room heats up

By Philip Morton

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Design Research

Jobs-to-be-done theory and experience design

By Philip Morton

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Top down user experience

By Foolproof Team

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Design Research

Design research and the new creativity

By Tom Wood

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Experience Design: Walk-a-mile immersion

By Foolproof Team

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Brand & Marketing

The true impact of showrooming

By Foolproof Team

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Design Research

Why market segmentation is not the same as personas

By Foolproof Team

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Worksheets for ideation workshops

By Foolproof Team

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Design Research

List recruitment: Pros and cons

By Rhodri Coleman

26/27