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Journal

Read about what we're talking, writing and thinking about at Foolproof.

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Getting the trial experience right

By Philip Morton

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Breaking organisational silos at UX HK

By Foolproof Team

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The digital multi-channel experience

By Tim Loo

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Data & Analytics

Customer experience measurement: thinking beyond service

By Tom Wood

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UX Jobs & Skills

How to ace the UX job application

By Philip Morton

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Design Research

Is social research part of your UX toolkit?

By Elsa Plumley

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Data & Analytics

Be clever... measure

By Nicky Walker

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Brand & Marketing

Facebook - the future of brand advertising

By Tom Wood

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Design Research

Experimenting with multivariate testing

By Tom Wood

27/27