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Journal

Read about what we're talking, writing and thinking about at Foolproof.

A person holding an iPad containing a dashboard.

Data & Analytics

Are your Conversion Rate Optimisation initiatives running out of steam?

By Peter Ballard

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How service design enables great customer experience

By Magda Lechowicz

An illustration of three planets, one with a ring around it.

Tips on designing ecosystems: don’t get beaten to the punch

By David Rogerson

A QR code in a shopping trolley.

Touchless tech: what’s the future of devices in public spaces?

By Foolproof explores

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Kindness: a little thought goes a long way

By Kate Bishop

A road junction with two routes towards a city.

Where do we go now? Innovation in a post Covid-19 landscape

By David Rogerson

A man sitting in his home office.

From the CXO Roundtable

By Tim Loo

A women sitting a home desk setup conducting user research.

Design Research

The remote research guide

By Amy Wolsey and Stephanie McGahan

Three paper lists showing the different kind of loyalty a customer can have.

The missing ingredient in loyalty; behaviour

By David Rogerson

A telephone melting in a fire.

The call centres are on fire

By Oliver Yeates

A person using a stick to touch a cash machine.

Touching technology: preparing for a post-pandemic future

By Foolproof explores

An illustration of a series of globes, each globe reveals slightly more of an underlying metal structure.

What will change in 2020?

By Rob Hall

10/27