Journal

Read about what we're talking, writing and thinking about at Foolproof.

Balancing justice scales on top of insurance documents

Navigating Consumer Duty: What insurance companies need to know

By Desi Bechava and Neil Pawley

A collage on a lilac background shows two hands in an arm wrestle, sitting in a newspaper folded boat.

There is no Product vs the Business: you’re in the same boat

By Hannah Hollis

An illustration of an alarm clock with MV:?? on the face, on an orange background

Thinking beyond Minimum Viable Product

By Rich Cass

A chess piece is on its side on a chess board, on a yellow background.

The end of big strategy

By Tim Loo

The letters making up the word 'PERMANENT' appear in a collapsing motion, on a green background.

Product in a permacrisis

By David Rogerson and Tim Loo

An image of a bin containing paper with an object going towards it.

Getting product strategy beyond PowerPoint: a crash course

By Hannah Hollis

A group of people using futuristic vehicles on a city street.

Mobile storefronts: a store to your door

By Rob Hall

Two plastic cups with string between them that has been cut.

Alpha, Beta, POC or MVP: what does it matter?

By Hannah Hollis

Illustration of a hand-held mirror on a pink background.

Five reflections on Digital Product Management

By Daniel Apps

Illustration of a green magnet on a black background.

Loyalty and subscriptions: the state of play

By Peter Roch

Illustrations of building a prototype for a mobile site.

From good product to great product

By Hannah Hollis

Abstract illustration of black and green shapes next to a mirror.

Product management in digital transformation

By Daniel Apps

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