Telling the local stories behind global tech with Microsoft
Client
- Microsoft
Cloud Cultures is an award-winning docuseries that positions Microsoft Cloud as an essential catalyst for innovation. Travelling across the world to explore the people and organisations that use it, we see how this technology helps to solve local problems, while impacting global change.
The concept
Injecting emotion into B2B
Breaking the norms of the usual dry tech B2B marketing, we set out to inspire our audiences with real-life stories. Showcasing the impact of cloud technology, we follow Microsoft’s Corey Sanders as he travels across the world to discover what happens when global computing potential combines with unique local histories, backgrounds and points of view.
2022
Season one
In our first season, we saw Corey travel to four different countries in Europe: Poland, Sweden, United Kingdom and Italy.
2023
Season two
Building upon the success of season one, we traveled even further around the world in search of learning about new Cloud Cultures. Our journey led us to Malaysia, Mexico, the American Rust Belt and Japan.
The impact of the campaign
Jaw-dropping performance
Views
Impressions
Increase in viewership
View through rate
New passport stamps
Miles travelled
Series highlights
Buckle up
Contact us
Like what you see?
We'd love to partner with you. Contact Ed, on ed@foolproof.co.uk