Cloud Cultures

Telling the local stories behind global tech with Microsoft

Cloud Cultures is an award-winning docuseries that positions Microsoft Cloud as an essential catalyst for innovation. Travelling across the world to explore the people and organisations that use it, we see how this technology helps to solve local problems, while impacting global change.

The concept

Injecting emotion into B2B

Breaking the norms of the usual dry tech B2B marketing, we set out to inspire our audiences with real-life stories. Showcasing the impact of cloud technology, we follow Microsoft’s Corey Sanders as he travels across the world to discover what happens when global computing potential combines with unique local histories, backgrounds and points of view.

A man wearing a check shirt leads against a red post.
A woman in blue wearing a navy head covering smiles.

2022

Season one

In our first season, we saw Corey travel to four different countries in Europe: Poland, Sweden, United Kingdom and Italy.

An image of a pink and purple sunset over water with boats.
Hot air balloons fly over green land - around 30 of them

2023

Season two

Building upon the success of season one, we traveled even further around the world in search of learning about new Cloud Cultures. Our journey led us to Malaysia, Mexico, the American Rust Belt and Japan.

The impact of the campaign

Jaw-dropping performance

Views

3M in black text on a white background

Impressions

Increase in viewership

View through rate

New passport stamps

Miles travelled

Series highlights

Buckle up

Contact us

Like what you see?

We'd love to partner with you. Contact Ed, on ed@foolproof.co.uk

A picture of a man with curling hair, he is smiling.

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