Journal

Keep in touch with what we're writing and where we are speaking.

What makes for a good set of personas?
persona linkedin
Design Research

What makes for a good set of personas?

By Philip Morton

Personas ought to be geared toward a specific mindset.

8 app design principles for localising in China
Hero 1
Design

8 app design principles for localising in China

By Joel Loo and Rachel Tan

How could Euro-centric apps be redesigned to better suit the preferences of consumers in China? We've identified some key design principles.

Our relationship with cars is changing
FP Our Relationship With Cars v4
Business

Our relationship with cars is changing

By Rob Hall

More of us prefer to hire cars as and when we need them vs owning them outright.

An ode to working from home
WFH 4
Business

An ode to working from home

By Charlotte Leedham

Varied reflections on a solitary 18 months.

Enabling banking customers to make more of their money online
Mobile banking hero blog
Business

Enabling banking customers to make more of their money online

By Foolproof explores

Making banking more inclusive today: six things to consider
Inclusive
Design

Making banking more inclusive today: six things to consider

By Jennifer Robinson-Bird and Joel Tebbett

Designing for inclusivity isn’t a job to be done, it’s about meeting the needs of those that’ve been left behind.

Design - it’s not all the same
SuperappsLinkedInTwitter 1
Design

Design - it’s not all the same

By Rachel Tan and Shuying Yao

How the user interfaces of Chinese superapps differ from those we know and love.

How we documented our culture
Beach culture
Foolproof News

How we documented our culture

By Philip Morton

Phil describes how we devised seven culture statements that best reflect who we are and what we value.

Ten things to fix about online grocery experiences today
Blog header
Brand & Marketing

Ten things to fix about online grocery experiences today

By Foolproof explores

We explore ten things to fix about online grocery experiences today.

Riding the wave of superapps
Asian Superapps New blog header
Technology

Riding the wave of superapps

By Rachel Tan and Shuying Yao

Get in touch

If you’d like to collaborate with us on an article, podcast or event please get in touch with the Marketing team.

Contact Rob Hall, Head of Brand and Content Marketing on marketing@foolproof.co.uk.

Bringing a new mortgage proposition to life for Post Office
Case study:

Bringing a new mortgage proposition to life for Post Office

Bringing a new mortgage proposition to life for Post Office