Journal

Keep in touch with what we're writing and where we are speaking.

Serving consumers direct for the first time: the power of great experience design
Serving your customers Tw
Design

Serving consumers direct for the first time: the power of great experience design

By Christine Coyne and Rob Hall

Creating a new direct to consumer offering? Here’s some strategic advice.

Measuring the impact of your work is everyone’s responsibility
Measurement Hero
Data & Analytics

Measuring the impact of your work is everyone’s responsibility

By Charlotte Leedham and Philip Morton

Measuring the effectiveness of your work is a no-brainer. In this article we discuss why it's important and how you can do it.

Are your Conversion Rate Optimisation initiatives running out of steam?
CRO social
Data & Analytics

Are your Conversion Rate Optimisation initiatives running out of steam?

By Peter Ballard

Here we talk about making big gains from your optimisation efforts in the face of digital change.

How service design enables great customer experience
Service Design Service Design Hero
Design

How service design enables great customer experience

By Magda Lechowicz

Here Magda talks about how service design powers up customer experience initiatives.

Tips on designing ecosystems: don’t get beat to the punch
Tips on designing ecosystems Tw
Business

Tips on designing ecosystems: don’t get beat to the punch

By David Rogerson

Touch less tech: what’s the future of devices in public spaces?
Touch less tech Tw
Technology

Touch less tech: what’s the future of devices in public spaces?

By Foolproof explores

How we interact with public touchpoints is set to change in a really big way. Here are our thoughts on what those changes might look like in two different contexts.

Kindness: a little thought goes a long way
Mental health web
Foolproof News

Kindness: a little thought goes a long way

By Kate Bishop

For this year's Mental Health Awareness Week, Kate shares tips on kindness and what it takes to be kind to yourself and others.

Where do we go now? Innovation in a post Covid-19 landscape
Innovation post Covid Tw
Business

Where do we go now? Innovation in a post Covid-19 landscape

By David Rogerson

Leaning into innovation will be your most valuable asset, as you fight for new markets, ways of working and visions in a changed world.

From the CXO Roundtable
Screenshot 2020 05 06 at 14.28.43
Business

From the CXO Roundtable

By Tim Loo

We spoke to 15 tops CxOs and found that accelerating digital is firmly on the agenda.

The remote research guide
remote research TWITTER
Design Research

The remote research guide

By Amy Shore and Stephanie McGahan

Get in touch

If you’d like to collaborate with us on an article, podcast or event please get in touch with the Marketing team.

Contact Rob Hall, Marketing Manager on marketing@foolproof.co.uk.

Bringing a new mortgage proposition to life for Post Office
Case study:

Bringing a new mortgage proposition to life for Post Office

Bringing a new mortgage proposition to life for Post Office