Understanding people and their needs, wants and behaviours de-risks your roadmap. Enabling you to make important strategic and tactical decisions based on insight.
We build evolving pictures of the people who use your product, service, or experience and shape them iteratively around evidence-based insight to reflect the desired experience and expected outcomes.
We take these evolving pictures and build them into the heart of organisations by operationalising insight to heighten its relationship with design and coaching teams about its value.
Our research offering
- Define research briefs and strategically plan the research process, with a focus on the information needed to support wider business objectives
- Conduct research that is focused on gathering high quality, robust data from a variety of angles and viewpoints
- Critically review gathered data to support the creation of context-driven insights
- Convert insights into actionable design recommendations or using insight to challenge design decisions
- Prioritise insights to drive a return on investment for businesses, helping them to achieve strategic goals and meet the associated key performance indicators
- Support decision-making and inform further strategic planning
Consultancy & strategy
Focused on a specific part of the product lifecycle from gaining insight into whether a product should be created through to troubleshooting experiential issues in live products. Engaging with end-users builds understanding about what is and isn’t working, and informs what can be done to transform the experience to meet customer and business needs.
Individuals & teams
Dedicated researchers or research teams integrated with your product team, as an extension of your insights team, or supporting multiple business units to create a centre of excellence. Uses multiple methodologies to uncover insight to guide decision making and demonstrate what great looks like in delivering digital products and services.
Coaching & training
Long-term engagement, embedded within your organisation to provide a leading role in developing in-house capabilities, operationalising research and bringing insight into decision making. Involves close working with leaders to define research strategy whilst providing hands-on support in the up-skilling of teams, through training and development.