B2B

We’re experts in producing long-form content to inform your customers’ purchase of technical, products and services. We hire people from industry-leading technology brands to tells stories and create points of view in words and ways that resonate with prospective buyers in those spaces.

We start by understanding the intent, the reason for the brief, the products and services it connects to and the buyer’s pain points. This helps us understand the expected means of distribution and how success will be measured.

Running through this work is a commitment to understanding the end customer, their problems and the information they need to make an informed choice or recommendation. This level of understanding comes from paying attention to the product and service landscape as well as macro and micro trends driving purchase choices.

We can help set up practices and methods for thinking strategically about content across the purchase journey. We inject human insight into the process by gaining a deep understanding of how existing assets are meeting customer needs, informing future approaches and strategies.

Our B2B offering

• Content strategy

• Content writing

• Editorial

• Technical writing