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Accessibility

Designing a world that works for everyone

At Foolproof, we believe accessibility is a fundamental human right. Everyone, regardless of ability, deserves equal access to digital products and services. Accessibility isn’t just a checkbox for conformance. It’s about creating experiences that are usable, intuitive, and inclusive for all.

Globally, over 1.3 billion people live with a disability — that’s 1 in 6 of us. But accessibility isn’t just for a few. At some point in life, nearly everyone will face temporary or permanent changes in ability due to age, illness, injury, or environmental constraints. Inclusive design benefits everyone, making digital experiences easier, more successful, and better adapted to people’s needs.

Accessibility is embedded in our mindset as well as our methods. From the first sketch to the final line of code, our teams integrate accessibility best practices to ensure that what we build works for everyone. We go beyond ticking boxes—we design with empathy, care, and a deep understanding of diverse user needs.

This approach delivers real business value to our clients. The spending power of disabled people is worth billions, yet poor accessibility means many businesses are missing out on this market. By embedding accessibility from the outset, we help you reach a broader market, avoid costly retrofits, and avoid legal risks. Making your product offering accessible is better for business, opening the door to wider audiences, stronger customer loyalty, and long-term growth.

Our accessibility offering

Accessibility audits

We assess your digital products, whether they’re live or in development, to identify accessibility issues and provide clear, prioritised recommendations for improving accessibility and achieving conformance with the required standards.

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Strategy and consulting

We provide guidance to help you build accessible products and inclusive teams. We help you understand your legal obligations and risk exposure, and work with you to embed accessibility into your culture, processes, and everyday practices.

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Training and workshops

We deliver practical, hands-on learning tailored to your teams’ needs. Our sessions build confidence and capability, helping your people apply accessibility principles in real-world projects.

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Conformance reports

We can help you create and maintain accessibility statements and conformance reports, helping you meet compliance requirements and demonstrate your commitment to accessibility across the European market and beyond.

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Our approach to accessible product design

We believe that inclusive design leads to better products for everyone. Accessibility is not an afterthought — it’s embedded in every stage of our design and development process. We aim to create digital experiences that are usable by the widest possible audience, including people with disabilities, and we continuously evolve our practices to meet changing standards and user needs.

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Stage 1: Plan

We begin by integrating accessibility into the project plan. This includes considering diverse user needs, assistive technologies, hardware limitations, and environmental contexts from day one. These factors are reflected in the project scope, resources, and responsibilities. By planning for inclusion early, we lay the groundwork for accessible outcomes.

Stage 2: Design

Accessibility is built into our design process from the start. We use tools and plugins to validate colour contrast, font sizes, and layout responsiveness. Our content design and copywriting practices consider a range of user needs, including cognitive and language accessibility. We also address less visible aspects of accessibility — annotating components with guidance and collaborating closely with developers to ensure accessibility features are implemented effectively.

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Stage 3: Develop

Our developers follow best practices to build accessible code from the ground up. We prioritise semantic HTML and use ARIA roles and attributes where needed to support complex interactions. When selecting third-party frameworks or plugins, accessibility is a key consideration. We treat accessibility as a core quality of the product, not a separate layer.

Stage 4: Test

Accessibility testing is part of every sprint, not just a final check before launch. We use a combination of automated tools and manual testing to assess usability with keyboards and assistive technologies. Our goal is to meet WCAG 2.2 Level AA standards as a minimum benchmark. While some constraints — such as legacy content or brand-specific design elements — may impact full conformance, we work proactively with clients to identify and address accessibility gaps wherever possible. No product goes live without a thorough accessibility review.

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Like what you see?

We'd love to partner with you. Contact Ed, on ed@foolproof.co.uk

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