Amy Shore

As a Principal Consultant, I work within project teams and manage a range of user experience projects. My day-to-day responsibilities vary depending on what stage we are at in the delivery of a project. However, my focus is around gathering customer insight and developing findings into informed recommendations, which provide value for both our clients and their customers.

I came from a design background, having gained a degree in Graphic Communication from Norwich University of the Arts. In my role at Foolproof I am able to combine my design skills with my research experience across a range of projects. My job allows me to channel my creativity and curiosity into considered design solutions that will ultimately enhance user experiences.

Before Foolproof, I worked for seven years in the retail industry across a number of roles. Within Foolproof, I am expanding my experience of the retail landscape and the multichannel experiences that it creates for customers. I enjoy exploring the interactions that people have journeying across the digital and physical spaces and how they can be optimised to provide the best user experience.

Alongside my day-to-day work I enjoy mentoring and talking to students looking to find a break in the creative industry. I often attend networking events and when given the opportunity speak at universities.

Outside of work (and admittedly at work) you can generally find me eating – I love discovering new places to eat. The only requirement is they must stock a good bottle of Merlot. I also love getting some fresh air; at the weekends I’m often found exploring the countryside on foot or horseback.