Chris Vermeulen

South Africa
Head of Agency SA
Chris Vermeulen

My role at Foolproof is to grow and scale our presence in South Africa by shaping the business in a way that allows us to build and maintain relationships and quality delivery whilst retaining our unique culture.  

I enjoy finding solutions to problems and identifying ways to simplify experiences in a human-centric way. Design, for me, is an approach that starts with solving a problem using insights and strategy and results in a solution that provides a better experience and a positive customer reaction. Visual design is only the tip of the iceberg, as it's informed by the intersection of strategy, research and technology.

I have been in the digital, design and creative industry for 20 years. Firstly, as a hands-on Creative Director before transitioning into business-leadership roles, building teams and managing clients across the globe. 

Outside of work I enjoy exploring the outdoors, hiking or cycling where I live in Cape Town. I love the culinary world, specifically the art of making good wine. I’ve even considered making my own. I love travelling and plan my trips around the world’s food and wine regions. I have a passion for architectural design and was lucky enough to design and build my own home.