In my role as a Principal Service Designer at Foolproof, I love working through the complexity of large organisations to find ways to design simpler experiences for customers. To do this, I immerse myself in the detail (nothing is more satisfying than working through a large data file to understand the state of things) and get a deep understanding of the people I am designing for. The highlight of my role is the eureka moment, when the solution starts to emerge from the seemingly messy world we’re exploring.
As a Service Designer, it goes without saying that my natural instinct is towards collaboration: In my role, the best design solutions arise from engaging disparate groups and perspectives.
My area of expertise is Customer Experience strategy, with most of my career in Financial Services. Along the way I have worked in marketing, strategy and product management. With an anthropology background, I have a deep interest in the cultural context of any given phenomena. These days, my interest is applied to corporate culture and the employee experience.
Outside of work, you might find me in the water: swimming, surfing, playing underwater hockey. Although the lockdown this year has provided a welcome reason to spend most of my spare time reading a book!