My role at Foolproof involves planning and conducting research with users to understand their needs. These insights are then used to collaboratively inform the design of digital experiences.
I empathise with people to understand their pain points and represent their voice throughout the design process. Being the person in between a business and end-user is a lot of responsibility, but it’s a responsibility I value and harness to create better products/services which are usable for all.
My interest in UX stems from my degree in Ergonomics where I learned about the importance of designing inclusive products - both physical and digital. I worked on a variety of projects, from designing alarm clocks for people with dementia to investigating why train drivers go through red lights. I am naturally inquisitive and my biggest interest is the psychology of why people behave or interact a certain way.
I started my career in a graduate UX role at an agency in Bristol where I put my learnings into practice and I haven’t looked back since. During my first 5 years in the industry, I have worked with charities, government organisations, energy companies and I have even had my name in the Design Museum.
Just before joining Foolproof, I was a UX Architect across specialist interest magazine titles, including BBC Good Food, working in an agile environment from discovery to implementation to design the best digital experiences.
Outside of work I enjoy travelling and exploring new areas, drinking rose (preferably in a sunny pub garden), hunting out the best burger in London, and practicing my serve on the tennis court..