George Ioannou

United Kingdom
Managing Partner
George  Ioannou
"George is responsible for managing and directing Foolproof towards our primary goals and ensuring Foolproof is an amazing place to work, full of world-class design talent.”

I’m the Managing Partner of Foolproof - primarily responsible for ensuring our clients are aware of, and ultimately, leverage the breadth and strength of digital services we have to offer alongside our parent company, Zensar.

This offers our clients the security and confidence that we can research, design, build and optimise successful and emotive customer experiences, at scale with pace.

I’ve spent over 25 years working within the digital space, specialising in large-scale digital transformation and ecommerce engagements. My experience spans most industries, having worked with global clients, ranging from small businesses through to Fortune 100 Companies.

I have spoken internationally, as a subject matter expert, across a variety of digital topics and published articles as a thought leader for the digital industry.

Although having been trained and educated in the creative field (BA Hons in Graphic Design), I was fortunate (or old enough) to mature my career and skillset along with the digital evolution which means I have covered aspects from strategy, design and development through to marketing and digital transformation. 

Before joining Foolproof, I worked at Wipro Digital, initially as Global Head of Ecommerce & Optimisation – where, as part of the original leadership, I helped create the services and value propositions of the new business. I was later appointed the Consumer Business Head of the UK & Europe. 

Outside of work, the Greek Cypriot in me wants to feed people, so I often cook and entertain. Like most parents, I also try to spend as much time with the family, especially as I’m often away from home during the working week. 

I’m a keen martial artist too. In fact, I hold a 7th Dan Master grade in Karate, and have been fortunate to be inducted into a number of Halls of Fame.