As a Senior Designer, I am responsible for designing solutions driven by research and insights. My work revolves around collaborating closely with consultants and clients, to identify and understand problems, and solve the right ones.
From conceptualising user-flows to designing high-fidelity visuals, my expertise lies in creating integrated solutions that are meaningful and answer to both user and business needs. My experience includes working with clients in the field of banking and finance, education, online retail and branding.
My interest in UX stemmed from an internship in New York - while I pursued a diploma in Interactive Media Design at Temasek Polytechnic Design School, one of the leading design institutions in Singapore. Having the opportunity to work with a User Experience Designer exposed me to the world of UX and since then, I learned to approach design problems from a UX perspective, in my work as a web designer. My motivation to further explore the realm of UX had led me to my next stint as a UX designer.
I entered the industry when the web transition happened - Flash is now gone, and HTML5 lives on. I have since left my ActionScript days behind and continue to pursue my interest in HTML/CSS development. I believe the importance of learning to code helps in creating quality visual design for interactive screens. Understanding the boundaries of the web space allows me to push the limits without compromising the quality of my work.
When I’m not crafting pixels, I wander to different parts of the world, immersing myself in food, history and culture. I also find myself indulging in animated films, books, manga and quiet time.