Leeban Ali

United Kingdom
Junior Consultant
Leeban  Ali
"I have a strong interest in quantitative methods in UX research and the robust findings it can produce."

In my role at Foolproof - I plan, conduct and analyse user research sessions. This helps our design practitioners understand technology through the lens of a user. I then identify openings in a customer journey to apply insight which helps form both functional and enjoyable experiences.

Before joining Foolproof, I completed a master’s degree in Human Computer Interaction at UCL. I learned the inner workings and theory of interaction design and how human psychological and physiological constraints can be used to make interactions with technology easier, faster and more accurate.

Aside from qualitative research, I have a strong interest in quantitative methods in UX research and the robust findings it can produce.

Outside of work, I enjoy attending football matches, travelling across the country and ticking off Premier League stadiums along the way. With a passion for languages, I also love a spot of travelling.