Michelle Tesfamichael

Insight Lab Manager
Michelle Tesfamichael
"I really enjoy my job as I get to put a smile on people’s faces."

As the Insight Lab Manager, I work closely with one of our major financial services clients. I am responsible for the research lab capabilities and the overall lab experience for respondents and project team observers.

As the Lab Manager I assist the research and design teams, this can be anything from operating and maintaining the technology and research software tocontributing to research activity planning.My role requires me to quickly adapt and adjust lab settings in the moment as necessary based on unexpected project needs, which keeps me on my toes.

Before working at Foolproof, I graduated from the University of the Arts London with a degree in Public Relations, where I was able to discover how brands connect ideas, products and services to diverse audiences, and just how reputations are shaped and maintained in a digital environment. After this I worked in Fashion PR and Post Production, where I was able to experience dealing with and assisting clients from fashion, film and television. 

Outside of Foolproof, I have a need to travel to faraway places. I have been to Morocco 3 times and I would still go back again. I’ve got a million other places I want to visit too! As you can probably tell, I love traveling and seeing new places and experiencing new things. So, if you want to know the best place to eat in Morocco or have any suggestions on new places I should visit then come say hi and tell me more!