As Head of Brand and Content Marketing, I own the external promotion of Foolproof as a brand, to our current and prospective clients as well as to potential Foolproofers. My role also stretches to Zensar, where I direct and advise on brand, communications and PR in the region.
I conceive and own the strategy for Marketing and day to day oversee the management of our social media, copywriting for the website and marketing design outputs. Generally I'm looking to grab any opportunity for positive PR all whilst getting to know and liaise with every team in the business.
When it comes to marketing technique I'm content focused. I also love reading about the discipline and expanding my professional horizon, I won't however, suffer any fools - don't believe the hype.
I’m a big advocate of a people first approach to marketing. This approach fits particularly well with Foolproof’s own ethos, as designing solutions which impact the lives of millions is where Foolprooof excels.
I hold a BA and MA in philosophy. My MA dissertation was written on the existential phenomenology of Emmanuel Levinas. I spent sixteen thousand words mulling over his claim that, ‘ethics is first philosophy’.
I ride a skateboard, I read a lot and dedicate my Instagram to showcasing covers and words. I love food... reading about it, watching things about it, talking about it, cooking it and of course eating it.