As Principal Strategist, I work with our clients from discovery to delivery, guiding multidisciplinary teams to deliver tangible and measurable results for their business and customers. I particularly enjoy leveraging my curiosity, international background, and range of professional experiences to help deliver strategic experience design programmes.
I care about building strong and meaningful relationships with colleagues and external stakeholders, which I believe are key to delivering significant change and outstanding projects.
I have been delivering business growth and digital innovation for a range of organisations and clients including tech start-ups, arts organisations, creative agencies, record labels, and trade associations for well over a decade. Prior to joining Foolproof, I headed the Digital Department at the Philharmonia Orchestra working across the areas of web, film, multi-media installations, and VR.
In a former life, I was also a member and co-songwriter in indie band Apartment who were signed to Universal Publishing, toured globally playing with the likes of The Killers, Jimmy Eat World and Editors. Our music has been licensed for use in TV, film, and ad campaigns in Europe and North America.
Outside of work, I sometimes play tennis, whittle wood, fix things, run and spend as much time as possible having fun with my daughter.