Data

We help you realise the value of data and crack open the creative opportunities it affords.

Through formulating insights across data sources, we inform strategy, design and customer experience.

We also take a long-term view on data, setting companies up for the future success by proposing future-state data structures. This helps you to compose, use and realise the full value of the data and insights that are available to your organisation.

We provide a strategic view of the data architecture and recommendations for what should be measured and why. We also assess existing data sources and usage. This creates a point-of-view that informs a data roadmap and sparks new possibilities for discovery by suggesting system evolutions. We support prioritisation and measurement at both strategic and feature level. This establishes a strong data foundation, which guides new and existing product definition and evolution.

Our data and analytics offering

• Improve analytics, insight collection and tagging

• Requirements gathering for insightful reporting

• Audience behavioural mapping with customer data and qualitative research

• Business case support, development and alignment across business owners

• Customer behavioural analysis and data gap analysis

• Data cleansing and validation for the development of data into data models

• Data governance review and recommendations

• Skills mapping with recommendations and training