Research

Insight is our creative fuel. We build evolving pictures of the people who use your product, service, or experience and shape them iteratively around evidence-based insights to reflect the desired experience and expected outcomes. When we say evidence, we mean the triangulation of qualitative data, human behaviour and analytics.

We take these evolving pictures and build them into the heart of the organisation. By operationalising insights in this way, we promote the value of them to design and coaching teams.

Our work spans strategic decisions and initiatives, which provides valuable insights throughout the product development process. This also helps to troubleshoot experiential issues in live products and experiences. Engaging with end-users builds understanding about what is and isn’t working. It also informs what can be done to transform the experience to meet both people and business needs.

Our research offering

• Define research briefs and strategically plan the research process, with a focus on the information needed to support wider business objectives

• Conduct research that is focused on gathering high quality, robust data from a variety of angles and viewpoints

• Critically review gathered data - both qualitative and quantitative - to support the creation of context-driven insights

• Convert insights into actionable design recommendations or using insight to challenge design decisions

• Prioritise insights to drive a return on investment for businesses, helping them to achieve strategic goals and meet the associated key performance indicators

• Support decision-making and inform further strategic planning